If your association or organization creates regular media content you may have faced the problem of finding fresh, relevant and interesting topics and stories for your industry. I used to be in charge of all news content on a national broadcaster so I know the feeling. For us it was particularly challenging, because all of […]

If you’re looking to get your audience’s attention, one of the best ways to do it is to add suspense to your story. Click here to check out the video or you can continue reading Many people confuse the idea suspense with surprise. Here’s the difference between the two, as well as the biggest tip […]

Whether you’re speaking to sell, telling a client story, or doing a keynote presentation – the key to making a good story great is in the details. Here’s why. Good stories are a form of virtual reality. They allow your audience to step into the main character and feel what she feels. Anyone who has watched a […]

Typically, we tend to tell stories in chronological order. “First this happened, then this happened and then this other thing happened.” What great storytellers often do is break that time barrier. They’ll start with the most exciting or emotionally engaging scene they can. Then after they play that out, they flash back in time to […]