Whether you’re speaking to sell, telling a client story, or doing a keynote presentation – the key to making a good story great is in the details. Here’s why. Good stories are a form of virtual reality. They allow your audience to step into the main character and feel what she feels. Anyone who has watched a […]

Typically, we tend to tell stories in chronological order. “First this happened, then this happened and then this other thing happened.” What great storytellers often do is break that time barrier. They’ll start with the most exciting or emotionally engaging scene they can. Then after they play that out, they flash back in time to […]