If your association or organization creates regular media content you may have faced the problem of finding fresh, relevant and interesting topics and stories for your industry. I used to be in charge of all news content on a national broadcaster so I know the feeling. For us it was particularly challenging, because all of […]
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How Associations Can Use Purposeful Storytelling to Communicate More Powerfully
Associations and businesses alike are recognizing the power of stories to communicate important information as well as inspire their audiences to action. But what makes stories effective? And how do we tell them with purpose so that they achieve the desired result?
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Storytelling and the Brain – Video
Storytelling is a great way to influence and sell because of it’s impact on the brain. Storytelling and the Brain is a new video by Jason Reid.
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