In this hands-on session, Jason Reid dives deeper into the techniques of leadership storytelling—from structuring your narrative to knowing when (and how) to share personal moments that build trust.

Attendees will explore storytelling as a practical skillset for modern leadership: how to use stories to navigate change, communicate values, and foster psychological safety in teams. Through examples, group exercises, and reflection prompts, leaders will begin crafting their own stories and identifying the pivotal moments worth sharing.

Participants will learn:

• A simple 5 point framework for impactful leadership stories
• How to choose the right story for the right moment
• When vulnerability strengthens your message—and when it doesn’t
• How to create a culture of storytelling in your organization

Ideal For: Mid-level and senior managers, department leaders, people managers, inclusive leadership.

Jason Reid’s Strategic Storytelling program showed us how to communicate our work to both our fans and skeptics. Jason customized his material and taught us how to construct our story with emotion and purpose. He left staff excited, motivated and able to tell better stories. Krystal Lomas, Credit Valley Conservation

Everyone in the room agreed that this was the best talk we’d ever heard about how to incorporate storytelling, humour and clarity into how we present ourselves professionally. If you have the opportunity to book Jason to speak – grab it! Julia Kollek, Editors Canada

A large part of advocacy involves the telling of inspirational true-life personal stories, but telling these types of stories effectively can be a challenge For instance, how do you know what elements to leave in and what to take out? How do you tell the story if you have little time? How can you make a longer story more engaging and entertaining? How do you ensure that your story is on-message while keeping it authentic and true to your experience? 

Professional storyteller, educator and invisible disability advocate Jason Reid bring his decades of experience as a journalist, mentor and professional speaker to help you improve your personal storytelling skills. In this interactive session you will learn:

• an effective five-step system for telling stories with more clarity and power;

• techniques to make stories more engaging; 

• how to overcome challenges related to telling stories about yourself;

plus

• a hands-on storytelling segment;

• question and answer time.

“I was excited to join the MS Ambassador group, but all I had was a rambling, pointless anecdote that I didn’t know what to do with. Enter Jason Reid at MS Canada’s InspireXchange summit. Using his own compelling story, he gave me the confidence, tools and framework I needed to tell mine. I have since been in contact with local organizations who support MS Canada, and are excited to have a local MS Canada Ambassador willing to tell her story.  Thank you Jason!” – Florence Kennedy

“Jason was a pleasure to work with. He was accessible, responsive, and accommodating to our requests. He created a custom presentation and workshop that met the needs of our audience, in a very short time. His approach to storytelling created a comfortable rapport with our volunteers where the topic of harnessing the power of their own personal stories was approachable. They came away with new skills storytelling skills and a lot of confidence.” Cathy Bouwers, MS Society