By Jason Reid –Vulnerable Leadership, Storytelling and Human Connection Recently, I did something that made me cringe: I sent the wrong video link in a batch of important conference submissions. Yes, the guy who makes a living teaching strategic storytelling and leadership forgot his own setup. (Cue the facepalm.) But instead of pretending I’d done the right […]
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How Associations Can Use Purposeful Storytelling to Communicate More Powerfully
Associations and businesses alike are recognizing the power of stories to communicate important information as well as inspire their audiences to action. But what makes stories effective? And how do we tell them with purpose so that they achieve the desired result?
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