Today I want to look at what speakers and storytellers can learn from filmmaker George Lucas of Star Wars fame.
Now Lucas is a millionaire hundreds of times over and this is largely due to his success with the Star Wars Franchise.
Now the stories within the Star Wars franchise aren’t all that great. But today I want to talk about the one thing that made the franchise extremely successful and something we can learn when we tell our own stories.
So what made Star Wars a hit. It started in the middle.
Now before I go on, let’s look at a basic story arc.
The challenge is, sometimes if you have a long or complicated story, the setup can be a little long and boring, so that’s why many storytellers will start in the middle where the action is, and eventually go back in time either all at once or little by little and clue you in as to what set up all this action.
So here’s what Lucas did, He started with Episode IV. Which seems crazy. Who wants to come into a movie not having seen the first third? Well it turns everyone did. As a result, we started with a space battle and not two hours of talk about trade embargos. pod races or microscopic parasites that control the universe.
By starting in the middle where the real action was he grabbed people’s attention. And luckily he kept it for the second move that’s often regarded as the best one of the series. The Empire Strikes Back. This is the MIDDLE episode of the MIDDLE series.
When it comes to longer stories middle’s are where the action is, middle’s grab people. If you’re telling a longer story don’t forget to savour that middle, and where you can START WITH IT.
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